From now on the business will be known as Fortem.

This is part of a wider strategy to provide the senior management team with more operational autonomy.

To coincide with the rebrand, Willmott Dixon Partnerships’ sister company Willmott Dixon Energy Services will be brought under the Fortem brand.

Fortem is responsible for over 110,000 homes and currently employs 1,400 engineers, who undertake more than 400,000 repairs each year.

Clients of the firm include local authorities such as Birmingham City Council and Rotherham Metropolitan Borough Council, as well as housing associations such as Midland Heart, Metropolitan, Orbit and Paragon.

Mick Williamson, the managing director at Fortem, said: “As we focus on ensuring we support our existing clients in delivering the best service possible, the new name embodies our commitment to keep evolving as a successful business.

“Fortem reflects these aspirations by heralding a new era for our business as we continue to invest in ensuring we are ‘best in class’ for our existing customers, while giving us flexibility to plan ahead for expansion with new customers.”

“Fortem will also give a bright and distinctive look to our fleet of vehicles that are a visible presence for thousands of people a day in towns and cities.

“We’re simultaneously adopting the new strapline of ‘people who care’ which underpins our approach to every one of the over 400,000 people we look after every year.

“This is about continuous improvement for our business and being empowered to create the Fortem brand has been a great opportunity; one that provides an exciting new future for myself and all my colleagues who are passionate about providing the very best service for our customers and their residents.”